Thursday, October 09, 2003

The proverbial beef is to be found in yesterdays Times, where Marian Burros discovered, much to everyone's surprise, that no one wants irradiated beef, and Jim Robbins explained how sustainable ranching is good for everyone -- complete with the requisite please-don't-disturb-my-head-so-comfortably-embedded-in-my-asshole quote from the NCBA:
The National Cattlemen's Beef Association, an industry trade group, says the concerns over how beef is raised and slaughtered are baseless.

"It's a marketing distinction, not a distinction based on safety or nutrition" or taste, said Kim Essex, a spokeswoman for the group. "There's a high level of consumer confidence in the beef supply."


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