Wednesday, October 22, 2003

What does organic mean?
Kummer picks up where Pollan left off:
Flavor, in fact, seems to have fallen fairly far down the list of what motivates consumers and producers of organic food: health concerns and simple market share are taking priority, not only over flavor but also over the environment. Market growth and adoption of the national standards have, of course, brought good things: a wider range of organic products, and attractive rather than gnarled and frankly old-looking fruits and vegetables. As industry encroaches on what was once the domain of artisans, consumers of organic food must decide whether they care about the ideological trappings that used to come with it or simply want organic food to be reliably free of chemicals and pesticides´┐Żand the less expensive and easier to find, the better.


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