Tuesday, November 25, 2003

Apocalypse, Saatchi & Saatchi style:
Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, we get it. Cars start first time, the fries are always crisp, dishes shine.

Five years ago Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle?

And we came up with the answer: Lovemarks. A future beyond brands.

Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect -- but there the similarities end.

Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can't live without. Ever.

Guess I better head down to Wal-Mart and get me some of those [via gawker]. Oh wait, Chuck, they don't sell Damien Hirst at Wal-Mart?

Reading this while listening to Vandana Shiva speak about fair trade almost made my head explode.


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