Thursday, August 05, 2004

it's what's for dinner

APHIS finally revises their announcement strategy for inconclusive BSE tests. Meanwhile, Canadian ranchers are quickly disposing of their diseased cattle before they can be tested -- why take the risk? And another thing: "Angus" beef is not, really, Angus beef:
Between eight and 50 per cent of US retail beef carrying a label with the name "Angus" does not meet the USDA criteria for Angus branding, according to a recent DNA test.
The only weapon of power, its only strategy against this defection, is to reinject realness and referentiality everywhere, in order to convince us of the reality of the social, of the gravity of the economy and the finalities of production. For that purpose it prefers the discourse of crisis, but also - why not? - the discourse of desire. "Take your desires for reality!" can be understood as the ultimate slogan of power, for in a nonreferential world even the confusian of the reality principle with the desire principle is less dangerous than contagious hyperreality. One remains among principles, and there power is always right.

Oh, wait, that second paragraph is from a different source.


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