Monday, February 23, 2009

We interrupt radio silence to bring you this important message

Bill Niman built a $65 million empire on a simple idea that revolutionized the food world - that meat could be more than just what's for dinner. It could be raised naturally, humanely and sustainably, better for people and the planet. Niman knew success would take time, but believed his methods would prove profitable.

But in nearly 30 years of existence, despite becoming the darling of high-end chefs and turning the brand into a household name, Niman Ranch never did turn a profit. In fact, it was broke. To save it from Bankruptcy Court, the East Bay company merged last month with its chief investor, Chicago's Natural Food Holdings LLC, and Niman was officially out.

The 64-year-old Bolinas man said he can live with losing the business he built from scratch. But he can't stand quietly by, he says, while the new owners fundamentally change the brand that influenced an entire food movement. He refuses to eat their products.



Blogger ellen said...

Hey, are you around?

I expected a post on this swine flu thing.

I can link you to a good article if you would like.
Well, here it is:

1. By Mike Davis:

"vast excremental hells, unprecedented in nature, containing tens, even hundreds of thousands of animals with weakened immune systems, suffocating in heat and manure, while exchanging pathogens at blinding velocity with their fellow inmates and pathetic progenies"

Mon Apr 27, 08:19:00 PM GMT  
Anonymous hampers said...

This is a clear indication of the reason why his business went bankrupt and he can no longer dictate the minds of the new owners because he no longer owns "his" business. This is a lesson earned the hard-way.

Mon Jun 08, 11:31:00 AM GMT  
Anonymous Frankbones said...

I used to buy Niman Ranch for my restaurants. Just doesn't taste the same anymore. Like your work--keep writing.

Sun Aug 30, 12:24:00 AM GMT  

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